Sales & Marketing

Featured This Month

Panic, regret, frustration, fear. A real estate transaction can be an emotional roller coaster. Here's how to keep clients on an even keel.

With competition for listings as sharp as it is, explore new ways to keep your sales pipeline flowing by growing referrals.

Business-changing ideas, productivity-enhancing products, rocking concerts, and Universal Studios. The 2008 REALTORS® Conference & Expo has it all.

More and more buyers are finding out at the closing table that the lender doesn't have the money. Here's what some practitioners are doing about it.

You won’t get through even one day without the need to negotiate. So if you have to do it, why not get better at it? Experts share strategies for painless negotiations.

Buyers and sellers can behave in surprising ways. Understanding what drives their actions—and inactions—will help your business relationships thrive.

Need a reason to smile? Read the true stories sent in by real estate practitioners across the country, then submit your own funny tale for others to enjoy.

How I Sold It: Neutralize the Negatives

Long dark hallways and an odd mix of fixtures sent buyers running in the other direction.

Handouts for Customers

Help walk your clients through every step of the real estate process. Use these free handouts in your marketing materials, Web sites, and other communications with customers. Just download and distribute.

Tip of the Month

Credit scores are more important than ever to lenders. The best way for buyers to improve their score is to pay their bills on time, even if they can afford only the minimum payment. Read more>